Alibaba's US$9.3 billion Singles Day windfall didn't all come from the cities. Rural buyers played a role, and Alibaba is ramping up its efforts to capture the rural ecommerce market.
from Tech in Asia https://www.techinasia.com/rural-consumers-accounted-10-alibabas-9-billion-singles-day-haul/
from Tech in Asia https://www.techinasia.com/rural-consumers-accounted-10-alibabas-9-billion-singles-day-haul/
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