5 Cultural Nuances to Consider When Marketing to Senior Citizens

One-size-fits-all marketing doesn't work for 18- to 24-year-olds, and it certainly doesn't work for seniors, either. Make a point to recognize and embrace consumers' diversity, individual concerns, and cultural nuances, and you'll truly engage them.



from Inc.com http://www.inc.com/yuriy-boykiv/5-cultural-nuances-to-consider-when-marketing-to-senior-citizens.html