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from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/3f174b87/sc/10/l/0L0Sinc0N0Cnathan0Efurr0Cthe0Esurprising0Ething0Egm0Ehas0Eto0Eteach0Eus0Eabout0Einnovation0Bhtml/story01.htm