Thursday, October 30, 2014

Going Beyond Coconut In The Great Water Wars

Maple water. Cactus water. Aloe water. Artichoke water? In the race to become the next Vita Coco, waters are getting weird.


When Matt McKee and Melissa Reed launched CaliWater in January, they experimented with the prickly pear cactus drink's placement on the shelves on an organic mini market in which they're part owners. Should it be with the super premium juices? Or next to the detox and cleanses, since those are two of its health claims?


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from Co.Exist http://www.fastcompany.com/3037494/most-creative-people/going-beyond-coconut-in-the-great-water-wars?partner=rss

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