Facebook is overstating the importance of its cookie-free ad server, but Google's DoubleClick empire is facing its first serious threat in years. Advertisers and agencies should launch trials immediately, if for nothing else than Google pricing leverage.
from Gigaom https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/
Facebook’s new Atlas is a real threat to Google display dominance originally published by Gigaom, © copyright 2014.
from Gigaom https://gigaom.com/2014/10/05/facebooks-new-atlas-is-a-real-threat-to-google-display-dominance/
No comments:
Post a Comment