This famous sales maxim is only true when customers also behave in a reasonable and ethical manner.
from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/42b14814/sc/4/l/0L0Sinc0N0Cgeoffrey0Ejames0Cno0Ethe0Ecustomer0Eisn0Et0Ealways0Eright0Bhtml/story01.htm
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