Why Not Every Brand Marriage Will End in Bliss

Just because Paul McCartney can team up with Kanye, doesn't mean your company can play well with others.

















from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/4336d7b1/sc/38/l/0L0Sinc0N0Cvicky0Ecastro0Cwhy0Enot0Eevery0Ebrand0Emarriage0Ewill0Eend0Ein0Ebliss0Bhtml/story01.htm