Fallon chief creative officer Jeff Kling breaks it all down.
How do you make an adhesive brand a household name? Throw a dance party during the Super Bowl full of people wearing fanny packs! That's what Fallon did for Loctite with a spot called "Positive Feelings."
from Co.Create http://www.fastcocreate.com/3041757/super-bowl-xlix/why-those-people-in-that-freaky-loctite-super-bowl-ad-are-wearing-fanny-pack?partner=rss
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