The Brilliance Behind McDonald's 'Pay With Lovin' Campaign

In Super Bowl spot, McDonald's lures customers willing to pay with love or a selfie.

















from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/42f7bd3a/sc/36/l/0L0Sinc0N0Cmichael0Erovner0Cthe0Ebrilliance0Ebehind0Emcdonald0Es0Epay0Ewith0Elovin0Ecampaign0Bhtml/story01.htm