Pop Stars and Craft Beer: Lessons in Branding and Trademarking

Using trademarks to build and protect a brand is a great strategy for small businesses, but without the proper considerations, it can ultimately cause more harm than good.

















from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/42f7bd3d/sc/1/l/0L0Sinc0N0Cpeter0Egasca0Cpop0Estars0Eand0Ecraft0Ebeer0Elessons0Ein0Ebranding0Eand0Etrademarking0Bhtml/story01.htm