Forget laughs and celebrities, the brand wanted to stage an intervention.
In January, Nationwide launched its new "Make Safe Happen" campaign that centred around its new home safety app. The brand wanted to raise awareness of the fact that preventable accidents are still the top cause of death for children under 12 in the U.S., and yet, recent research from Nationwide found only one-third (37%) of parents believed they need to do a better job of keeping their children safe.
from Co.Create http://www.fastcocreate.com/3041249/super-bowl-xlix/nationwides-child-safety-awareness-ad-was-supposed-to-harsh-your-super-bowl-?partner=rss
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