If you're not a content guru, don't worry--just follow the advice of the pros from GE and Funny or Die.
from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/4204d7b7/sc/46/l/0L0Sinc0N0Cbrian0Eoconnor0Cyour0Enew0Eyear0Eprimer0Eto0Ebig0Ebrand0Econtent0Bhtml/story01.htm
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