Brendan Synnott, co-founder of Bear Naked, explains how he comes up with brand names that connect to customer emotions.
from Inc.com http://inc.com.feedsportal.com/c/34760/f/640480/s/421fdd0e/sc/4/l/0L0Sinc0N0Cbrendan0Esynnott0Cwhy0Eyou0Eshould0Echoose0Ea0Eprovocative0Ecompany0Ename0Bhtml/story01.htm
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