A man-child, a flying pig, a lemonade stand auction, strategic sneezing, and more.
Like the changing seasons, football and marketing fans have come to expect the coming of Doritos' "Crash the Super Bowl" contest to give rise to a previously unknown ad hero. Whether it's the idea of it being a meritocracy of creative talent, or just the novelty of making something to win $1 million and a chance to see your work aired during the most watched, most bloated sports entertainment extravaganza on the planet, Frito-Lay has created an enduring institution with its celebrated contest.
from Co.Create http://www.fastcocreate.com/3040444/watch-doritos-10-crash-the-super-bowl-finalists?partner=rss
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