McDonald's refreshes its brand with an emphasis on lovin' the customer, and an adorable new spot.
With a new brand refresh and ad campaign, McDonald's is, according to CMO Deborah Wahl, on a "journey...to reignite lovin'."
from Co.Create http://www.fastcocreate.com/3040392/mcdonalds-doubles-down-on-lovin-in-new-campaign?partner=rss
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