Focusing on girls in the developing world is a proven strategy. These companies just need a little boost to do it.
Women tend to be more responsible with money than men. That's not a statement based on stereotype; research has shown that educated girls in developing countries will reinvest 90% of future income in their families, compared with a 35% rate for educated boys. And still, there are 250 million adolescent girls living in poverty.
from Co.Exist http://www.fastcoexist.com/3040917/change-generation/lifting-young-girls-from-poverty-with-what-else-an-accelerator?partner=rss
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