Patients are customers. Make them happy.
Before I studied to become an architect, I was a men's wear buyer with a department store, and I had a particular affinity for shoes. While my two callings may seem wildly unrelated, there are similarities. You have to be intensely user-focused—able to almost walk in someone else's shoes—to be successful at either merchandising or architecture, and perhaps no more so than in the design of health care facilities and spaces. In my estimation, the world of health care could learn a thing or two from a great shopping experience. The right teacher: Zappos.
from Co.Exist http://www.fastcoexist.com/3040122/4-things-doctors-and-hospitals-can-learn-from-zappos?partner=rss
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