Jawbone CEO Hosain Rahman didn't exactly declare that he intends for the company to focus more on software than hardware, but said he believes that building wearable computing hardware for the masses is going to be tricky.

from Gigaom https://gigaom.com/2014/10/21/jawbone-ceo-wearable-makers-need-a-level-of-personal-taste-that-our-industry-hasnt-been-used-to/
Jawbone CEO: Wearable makers need “a level of personal taste that our industry hasn’t been used to” originally published by Gigaom, © copyright 2014.
from Gigaom https://gigaom.com/2014/10/21/jawbone-ceo-wearable-makers-need-a-level-of-personal-taste-that-our-industry-hasnt-been-used-to/
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