If your story matters, it will be shared, retold and passed on. By doing what matters and telling a story that matters, you will ignite a passion among people that is inherently sharable and provide an organic boost to your company's growth and long-term viability.
from Inc.com http://www.inc.com/bill-carmody/growth-through-expert-storytelling.html
from Inc.com http://www.inc.com/bill-carmody/growth-through-expert-storytelling.html
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