Even hobbits need to buckle up when flying the friendly skies of Middle Earth.
Ever since The Fellowship of the Ring hit theatres in 2001, New Zealand has been synonymous with Middle Earth. And Air New Zealand has managed to expertly capitalize on that association in a variety of ways in recent years.
from Co.Create http://www.fastcocreate.com/3037524/elijah-wood-and-peter-jackson-star-in-air-new-zealands-epic-new-safety-video?partner=rss
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