An easily digestible look at a ubiquitous, iconic brand.
McDonald's is in the news this week for its sharply falling sales. But the fast food giant continues to innovate in the face of changing attitudes about food, responding directly to "pink slime" accusations and a campaign of transparency, and creating an Innovation Center in Silicon Valley.
from Co.Create http://www.fastcocreate.com/3037490/74-years-of-mcdonalds-marketing-in-two-minutes?partner=rss
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