Take a look at the models that these innovative companies used to circumvent the need for traditional venture capital funding.
from Inc.com http://www.inc.com/john-mullins/5-ways-to-get-your-customer-to-be-your-vc.html
from Inc.com http://www.inc.com/john-mullins/5-ways-to-get-your-customer-to-be-your-vc.html
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